Strategy & Vision — For Investors & Partners

One app. Two modes.
One fluid gearbox.

10 to Win is the only productivity app with a true Personal/Business mode split — a clean 3-step flow for individuals and a precision 4-step gearbox workflow for professionals.

Personal
Set the Lens
Pick your workstyle mode
Focus the Filter
Select your action button
Pull the Trigger
Launch the action
Business
Shift the Gear
Sales, Support, Billing, Mgmt, Oversight
Point the Scope
Set your workstyle mode
Focus the Filter
Select a gear-matched action
Punch the Gas
Launch and execute
Explore both modes

Personal Mode or Business Mode.
One tap to switch.

Every user starts in Personal Mode. When they are ready for a professional workflow, they flip to Business Mode and the entire home screen reconfigures into a 4-step precision system.

Personal Mode

Simple. Fast. Focused.

For individuals who want intelligent task prioritization without the complexity. Three taps and you are working on the right thing right now.

1

Set the Lens — Workstyle Mode

Choose how you want to work: Critical, High Five, 10 to Win, Deadline, or Balance. The algorithm re-ranks your tasks instantly.

The lens shapes what you see
2

Focus the Filter — Action Button

Pick the action you want to fire after completing each task — a CRM call, SMS, email, or custom integration.

The filter focuses what you do
3

Pull the Trigger — Launch

One large button launches the action. No app switching. No menu hunting. One tap executes the work.

The trigger fires the action
Business Mode

The Gearbox. Four steps. Full power.

For professionals running a business. Select your operational gear first — the entire interface reconfigures around what that gear demands.

1

Shift the Gear — Business Context

Select 1 (Sales), 2 (Support), 3 (Billing), 4 (Management), or 5 (Oversight). The gear sets your operational context for everything below it.

The gear sets the context
2

Point the Scope — Workstyle Mode

Each gear suggests a default workstyle, but you can override it. Aim the algorithm exactly where you need it — urgent, deadline, balanced, or sprint.

The scope points your aim
3

Focus the Filter — Gear Action Button

The action button panel switches to gear-specific integrations. In Sales gear you see Follow Up Boss and Zillow. In Billing gear you see Invoice and Collect Payment.

The filter focuses your action
4

Punch the Gas — Launch Task

One large, color-coded launch button fires the selected integration. Task completion + CRM action in a single tap.

The gas pedal drives forward

The same 14-factor ranking engine powers both modes. Business Mode adds a gear-context layer on top — it does not replace the intelligence, it directs it.

Every other app gives you the same list

Whether you are cold-calling leads, chasing invoices, or reviewing dashboards — other apps show you the same undifferentiated task pile. That is not how professionals actually work.

Static task lists

Todoist, Things, TickTick — they all give you the same view every hour of every day, regardless of what you are actually trying to accomplish right now.

No contextual actions

You complete a task and then have to manually switch apps to follow up — open your CRM, dial the phone, send a text. The workflow breaks every single time.

Integrations are add-ons, not built-in

Every competitor treats integrations as a sidebar feature. Zapier connects apps after the fact. 10 to Win puts the action inside the task completion loop.

One-size-fits-all ranking

Most apps sort by due date or manual drag-and-drop. 10 to Win scores every task across 14 weighted factors — automatically. You always know exactly what to do next.

Professionals do not work in a single gear all day. They sprint, pivot, grind, and strategize.
10 to Win is the only app built around that reality.

Five gears. One fluid machine.

Select your gear and the entire app reconfigures in 4 steps — Gear context, Workstyle scope, Gear-matched action button, Launch. Each gear has its own task ranking, workstyle default, and action button set.

1
1st Gear
Sales & Prospecting
New opportunities, cold outreach, lead capture. You are building the pipeline from scratch.
1
Gear: Sales
2
Scope: Critical
3
Action: CRM / Lead App
4
Launch

Tasks surfaced in this gear

New lead follow-up calls Zillow / Realtor.com inquiry replies Cold outreach sequences Open house follow-ups Lead capture form submissions Speed-to-lead callbacks

Action buttons active in 1st gear

Follow Up Boss
kvCORE
Zillow Leads
Realtor.com
Redfin
SMS Blast
2
2nd Gear
Support & Client Engagement
Active clients, open deals, support conversations. You are nurturing relationships and keeping deals alive.
1
Gear: Support
2
Scope: High Five
3
Action: CRM / Messaging
4
Launch

Tasks surfaced in this gear

CRM deal stage updates Client check-in calls Contract review & signature follow-up Showing feedback collection Offer negotiation tasks Support ticket resolutions

Action buttons active in 2nd gear

Salesforce CRM
Slack Message
MS Teams
Email Client
Chime + Sierra
Quick Card Capture
3
3rd Gear
Billing & Revenue Collection
Invoicing, payment collection, contract closings. You are converting completed work into cash.
1
Gear: Billing
2
Scope: Deadline
3
Action: Invoice / Payment
4
Launch

Tasks surfaced in this gear

Overdue invoices Payment confirmation follow-ups Commission check reconciliation Closing document preparation Escrow timeline milestones Subscription renewal tasks

Action buttons active in 3rd gear

Zoho Invoice
Collect Payment
Send Invoice
Mark Paid
Overdue Alert
Billing Call
4
4th Gear
Management & Operations
Delegation, automation, coordination. You are running the business, not just working inside it.
1
Gear: Management
2
Scope: Balance
3
Action: Teams / Automation
4
Launch

Tasks surfaced in this gear

Team standup prep Workflow automation triggers Project milestone reviews Vendor & partner coordination Process documentation Delegation & task assignment

Action buttons active in 4th gear

Notion
Zapier Trigger
Trello Board
Slack Delegate
Team Standup
MS Teams Call
5
5th Gear
Oversight & Strategic Control
Analytics, review, optimization. You are steering the whole machine at full throttle from above.
1
Gear: Oversight
2
Scope: 10 to Win
3
Action: Analytics / Reports
4
Launch

Tasks surfaced in this gear

Weekly performance review Pipeline health analysis KPI dashboard checks CRM data hygiene Goal tracking updates Strategic planning sessions

Action buttons active in 5th gear

Analytics Dashboard
Performance Report
CRM Sync
Cruise Control
Overdrive Mode
Export All Data

What nobody else does

Based on competitive analysis of 12+ market leaders — Todoist, Things, TickTick, Notion, Asana, Monday.com, and others — these capabilities exist nowhere else in one app.

Personal / Business Dual Mode

One tap switches the entire home screen between a clean 3-step personal flow and a precision 4-step business gearbox. No competitor offers context-aware mode switching at the app level.

Nobody else does this

Contextual Action Buttons per Gear

The gear you select changes which action buttons appear on your home screen. Sales gear shows CRM and lead apps. Billing gear shows invoice and payment tools. This is a completely novel UX pattern.

Nobody else does this

14-Factor Task Ranking Engine

Every task is scored across 5 primary factors (urgency, deadline proximity, importance, future impact, snooze penalties) plus 9 advanced factors. Every competitor uses due date or manual drag.

Nobody else does this

The 10-Minute Sprint Methodology

No competitor offers a structured task-count sprint. Users pick a count (5, 10, or 20), tap start, and execute. It is Pomodoro re-engineered for task completion, not time blocks.

Nobody else does this

Tasks + Habits + Workout in One App

TickTick combines tasks and habits. No competitor adds workout tracking. 10 to Win's "10 for Life" habit system plus built-in workout plans creates a genuinely unified life management layer.

Nobody else does this

AES-256 Encrypted Local Storage

Every task and habit is encrypted on device with AES-256. No competitor encrypts personal task data at rest by default. For enterprise and healthcare use cases, this is a meaningful differentiator.

Nobody else does this

Live AI Assistant Integration (19 MCP Tools)

Claude, Cursor, and any MCP-compatible AI can read, create, update, complete, and park tasks — and log habits and workouts — directly from a chat window. No competitor exposes a native MCP server. Every tool supports the full task data model: urgency, recurrence, category, project, contact, ROI weight, focus/pin flags, and Parking Lot routing.

Nobody else does this

The Parking Lot

A dedicated holding area completely isolated from the prioritization algorithm. Tasks can be parked instantly by swipe, by voice via AI, or on creation — and retrieved on demand. No competitor separates "I'm not ready for this" from "delete this." Parked tasks survive indefinitely without polluting the active sprint list.

Nobody else does this

Simple on the surface.
Powerful underneath.

The most dangerous trap in productivity software is building a complex tool that feels complex. These are the seven design principles that keep 10 to Win effortless to use while running an incredibly sophisticated engine behind every tap.

01

Progressive Disclosure

New users see Personal Mode — three steps, one big button, done. Business Mode reveals itself when they want it. Advanced factors, manual sort, long-term projects — all discoverable, none mandatory. The app grows with the user, it does not overwhelm them at hello.

UX Principle
02

The Algorithm Works Silently

The 14-factor ranking engine runs on every task load without the user touching a single setting. Smart defaults mean the right task is already at the top. The complexity is real — it is just invisible. Users feel the benefit without ever learning the mechanism.

Intelligence Principle
03

One Tap to Shift Gears

Switching from Sales mode to Billing mode is a single tap on the gear number. The entire interface — task ranking, action buttons, workstyle default — reconfigures instantly. No settings screens. No modals. No loading. The complexity of reconfiguration is completely hidden.

Interaction Principle
04

Color as a Navigation System

Each gear owns a color. Gear 1 is red (urgency). Gear 2 is blue (relationship). Gear 3 is green (money). Gear 4 is purple (systems). Gear 5 is amber (strategy). Users learn the color vocabulary without being taught — the interface is self-teaching through consistent application.

Visual Principle
05

The 4-Step Flow Is the UX

Every Business Mode interaction maps to the same four verbs: Shift, Point, Focus, Launch. Users learn one mental model and it works for every gear, every day. Consistency at the interaction layer makes a complex system feel completely natural after the first use.

Mental Model Principle
06

Contextual Action Buttons Remove App-Switching

The most friction-heavy moment in any professional's day is switching from "I completed a task" to "now I need to act on it in another app." By embedding the action button in the task completion loop, 10 to Win eliminates that friction entirely. Simple feeling, complex integration under the hood.

Workflow Principle
07

Smart Defaults, Full Control

Every setting has a smart default that works well for 90% of users. The 10% who want full control — custom scoring weights, manual sort order, encrypted storage keys, per-task urgency factors — can find and configure all of it. But the defaults mean the app is useful on day one, with zero configuration.

Configuration Principle
08

Habits and Tasks Share One Screen

The most cognitively expensive thing about running a productivity system is context-switching between apps. Habits live in the same app as tasks, workouts live in the same app as habits. One app, one mental home. Complexity of data integration hidden behind a single, unified interface.

Unification Principle

A $11B market growing 15% annually

The productivity and task management software market is large, growing, and still dominated by one-size-fits-all tools that do not adapt to how professionals actually work.

$11B
Global task management market size (2024)
15%
Annual market growth rate (CAGR)
1.8B
Knowledge workers worldwide
$299
Entry price for custom action button builds

The market is enormous. The gap is clear. No competitor has built a contextual gearbox system — Personal Mode and Business Mode in one app — with integrated action buttons per gear.

Everything free.
Revenue from integrations.

Every personal feature — all five gears, all delivery modes, habits, workouts, the ranking engine, encryption — is completely free. Forever. This is not a freemium bait-and-switch. It is a distribution strategy.

Revenue comes from businesses that want custom action button integrations built for their specific CRM, payment system, or workflow tools.

  • Personal Mode + Business Mode — free for all users
  • 14-factor ranking engine — free
  • 10 for Life habit tracker — free
  • Workout plans and tracking — free
  • AES-256 data encryption — free
  • Todoist sync — free
  • AI assistant integration (MCP) — 19 live tools
Action Button Build
Single integration, one business
$299
CRM Integration Package
Deep CRM + automation bundle
$799
Custom Workflow Build
Multi-system, full gear configuration
$1,499
Enterprise Workspace
Team mode, shared tasks, company gears
Custom

Your AI assistant reads your task list

10 to Win ships with a built-in MCP server at 10towin.co/mcp. Claude, Cursor, and eight other AI tools can connect to it — reading tasks, creating work, logging habits, and checking streaks, all without leaving your AI client.

8 AI clients, one server

Claude Desktop, Cursor, Windsurf, Cline, Zed, Raycast, LibreChat, and Jan all connect to the same MCP endpoint. Users get one API key that works everywhere.

Streamable HTTP transport

19 tools covering the full workflow

List, search, create, update, complete, snooze, park, and unpark tasks. Log and update habits. Start, advance, and finish workout sessions. Everything a user does in the app, an AI can also do on their behalf.

Full read + write access

Per-key auth, always revokable

Each connected device gets its own API key with a label and last-used timestamp. A key for "Work MacBook Claude" can be revoked without affecting the key for "Home PC Cursor."

Zero trust, per-session

Two-minute setup in the app

A guided wizard inside the Settings screen generates an API key, selects the right config format for the user's AI tool, and shows a ready-to-paste JSON snippet. No developer account required.

In-app setup wizard
First in Market MCP-to-MCP

Task MCP meets Telco MCP — in a single prompt

10 to Win's Task MCP and VoiceStamps' Telco MCP can connect inside the same AI session. Say "call the contact on my highest priority task" — the AI reads the task from 10 to Win, dials the number through VoiceStamps, and logs the outcome back as a task note. No human switching between apps. No copy-pasting phone numbers. One prompt, two specialized platforms, one coordinated action.

This is not a feature — it is an architectural position. Two independent, production MCP servers from two separate platforms, each best-in-class in their domain, operating as a single AI-orchestrated system. No other productivity app and no other telecom platform can make this statement today.

10 to Win MCP
Task data, priorities, contacts
+
VoiceStamps MCP
IVR, SMS, calls, recordings
One AI prompt
coordinates both platforms
Full AI Integration Details

Say it. Done.

Every command below works today with Claude, Cursor, or any MCP-compatible AI — no new app, no new login, no new habit to learn. Just talk to the AI you already use.

Tasks
"What are my top 3 most urgent tasks right now?"
list_tasks → sorted by priority score
"Create an urgent task to follow up with the Henderson account — due tomorrow, contact is Sarah Henderson."
create_task → urgency: urgent, dueDate, contactName
"Find all my tasks related to Acme Corp and tell me which one is highest priority."
search_tasks → query: "Acme Corp"
"Snooze the budget review until next Monday — I'm waiting on the CFO's numbers."
snooze_task → snoozedUntil, reason appended to notes
"Park the website redesign — not happening this quarter."
park_task → removed from active sprint
Calls, SMS & Email
"Which of my tasks have a phone number I can call right now?"
list_tasks → AI filters by contactPhone field
"Pull up the contact info for my Johnson listing appointment task — I need to call them."
search_tasks + get_task → contactName, contactPhone returned
"Add a note to the Chen follow-up task: left voicemail, try again Thursday at 10am."
update_task → notes appended
"Create a task to email the Q2 proposal to David at Acme — mark it urgent, due today."
create_task → urgency: urgent, contactName, companyName
"Who do I need to call or text today? Give me every task with a contact and a deadline of today or earlier."
list_tasks → AI filters deadline + contactPhone/Email
MCP-to-MCP
"Call the contact on my highest priority task, leave a voicemail if no answer, then log the outcome back to the task."
10towin MCP: list_tasks → get_task (contactPhone)
VoiceStamps MCP: telecom_schedule_outbound_call
10towin MCP: update_task (call logged in notes)
Habits
"What habits do I still need to complete today?"
list_habits → completedToday: false filtered
"Log my morning meditation — done."
complete_habit → streak incremented
"I drank 6 glasses of water today — log that."
update_habit → quantity: 6
"What's my current streak for exercise and how close am I to 10 days?"
list_habits → streak field returned per habit
"Mark my evening journal and gratitude habit as done for today."
complete_habit → called twice, both streaks updated
Workouts
"What workout plans do I have saved?"
list_workout_plans → all plans with exercise count
"Start my upper body workout."
start_workout → session created, first exercise returned
"Done — 10 reps at 185 pounds. What's next?"
complete_workout_set → reps + weight logged, next set shown
"How far am I through my workout?"
get_active_workout → completed vs remaining sets
"All done — log this workout."
finish_workout → session closed, volume + duration saved

Each command above maps to a real MCP tool call — no hallucination, no guesswork. The AI reads your actual live data, acts on it, and confirms what changed. See all 19 tools →

Marketplace Farming

The highest-leverage distribution channel is not paid advertising — it is being listed inside the tools your users already live in every day. A listing in the Zapier, Zoho, or QuickBooks marketplace puts 10 to Win in front of millions of active business users at the exact moment they are looking for productivity solutions.

This is the farming model: plant the app in every field where your target users already work, let the platform's existing traffic do the harvesting, and compound reach across dozens of marketplaces simultaneously — with zero incremental ad spend per acquisition.

Zapier Marketplace
8M+ active users • zapier.com/apps

Zapier's app directory is searched by 8 million+ businesses actively looking to automate workflows. A verified 10 to Win listing lets users connect it to 5,000+ other apps — Salesforce, HubSpot, Gmail, Slack — without writing code. The integration already works via webhook; the listing formalizes it and drives inbound discovery.

Webhook integration ready OAuth or API key auth Trigger + Action support
Priority listing — act first
Being an early listed app in the "Task Management" and "Productivity" categories gives preferential search placement before the category gets saturated.
Zoho CRM Marketplace
100M+ users across Zoho suite • marketplace.zoho.com

Zoho CRM has over 100 million users globally across its suite. A 10 to Win listing in the Zoho Marketplace lets CRM users install a direct bridge between their deals, contacts, and follow-up tasks — turning every Zoho deal stage change into a prioritized 10 to Win task automatically.

Deal → Task sync Contact field mapping 1-tap launch back to CRM
Natural fit for the action button model
Zoho CRM users already live in "contact → follow up" workflows. The 10 to Win action button for Zoho CRM closes the loop from task completion back to the CRM record in one tap.
Zoho Invoice & Books
Zoho Marketplace • Billing & Finance category

Freelancers and small business owners using Zoho Invoice juggle billing tasks, follow-up calls, and payment chasing simultaneously. A 10 to Win integration surfaces overdue invoices, pending collections, and billing follow-ups as ranked tasks — with a 1-tap Zoho Invoice action button to open the record directly from the task.

Overdue invoice → urgent task 1-tap Send Invoice Payment follow-up workflow
QuickBooks Online App Store
7M+ small business subscribers • apps.com/quickbooks

QuickBooks Online has over 7 million paying subscribers — almost entirely small business owners and accountants who are time-strapped and task-heavy. The QBO App Store is where they go to extend QuickBooks. A 10 to Win listing converts their financial follow-ups (unpaid invoices, payroll reminders, tax deadlines) into ranked, prioritized tasks with QBO action buttons.

Invoice → task automation Tax deadline tasks QBO OAuth integration
Intuit partner program
Intuit's developer program provides co-marketing opportunities, featured placement, and access to their accountant partner network — a direct channel to bookkeepers and accountants who recommend tools to dozens of clients each.
App Store & Google Play
Primary consumer channels • Productivity category

Both stores represent the foundational distribution layer — the soil everything else is planted in. Category placement in "Productivity" and "Business" on both stores, combined with App Store Optimization (ASO), creates a compounding organic baseline. Every marketplace listing above drives additional backlinks and citation signals that improve App Store search ranking.

ASO keyword targeting Featured banner eligibility Cross-platform listing
Additional Fields to Farm
Second wave • High-leverage targets

Each additional listing is a planted seed that grows organic installs over time with zero marginal cost per acquisition after setup.

Salesforce AppExchange — 4M+ installs/year across the store; natural fit for 1-tap Salesforce action button users
HubSpot Marketplace — 100,000+ HubSpot customers actively browsing integrations; CRM task loop is identical to Zoho
Microsoft AppSource — Teams + Outlook users; action buttons for Teams and email triage already built
Monday.com Marketplace — Project managers looking for personal prioritization alongside team boards
Slack App Directory — 750,000+ Slack app installs/month; task creation from Slack messages is a natural first action
Make (Integromat) Marketplace — Zapier alternative with 500,000+ users; similar webhook integration, different audience
The Farming Model

Plant once. Harvest forever.

6+
Priority marketplaces
to list in first wave
130M+
Combined active users
across target marketplaces
$0
Cost per organic acquisition
after initial listing setup
Compounding reach as
each listing builds authority

Ready to see it in action?

Request a walkthrough of the gearbox system or discuss a custom integration build for your business.

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